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IcfesBot — Higher Education Guidance
AI chatbot helping Colombian students navigate higher education options from their own ICFES exam results, delivered over WhatsApp. Built and hosted by ConsiliumBots and distributed through ICFES, it followed the 2017 Nudge to Search experiments, whose null results pointed toward personalized guidance anchored in each student's own scores.
Target population
Colombian students receiving Saber 11 (ICFES) results
Key outcomes
- Higher education application rates increased 36%
- Student loan take-up increased 27%
- Largest effects among students receiving personalized information